This Cookie Policy ("Policy") explains how Vouched Identity, Inc. dba Vouched and trusted third parties use cookies on our websites, including vouched.id, kya.vouched.id and knowthat.ai, and other online services (collectively the "Services"), as well as your choices related to those cookies. Please review this Policy to learn more about the types of cookies we use, why we use them, and how you can control or limit the use of cookies.
To find out more about our privacy practices, please refer to our Privacy Statement.
What Are Cookies?
Cookies are small data files stored on your browser or device, which can be in the form of session cookies (which expire once you close your web browser) or persistent cookies (which stay on your browser for a set period of time or until you delete them). They generally contain information such as website preferences, user settings, and browsing history. This information helps us recognize you as you interact with or revisit our Services.
Cookies may be served by the entity that operates the website you are visiting ("first-party cookies") or by other companies ("third-party cookies"). We integrate third-party analytics cookies, like Google Analytics, onto our websites to help us understand how you are using our websites so that we can improve them.
We also use other technologies that function similarly to cookies. For instance, we use web beacons (also called pixels), which are small images on a web page or in an email. Web beacons collect information about your browser or device and can set cookies. In addition, we use local storage, which allows data to be stored locally on your browser or device.
How We Use Cookies
We use cookies for a number of reasons, like helping us determine the popularity of certain content, improving our Services and your experience, and to better understand your online activity. The cookies we use generally fall into one or more of the following categories:
Category of Cookies
How We Use These Cookies
Strictly Necessary/Essential
These cookies are strictly necessary for our Services to function properly. Some of our Services depend on these cookies and may not work properly, or at all, if they are disabled.
Analytics
We use these cookies to better understand how you interact with our Services so that we can improve them. For example, we may use these cookies to determine if you have interacted with certain content or features.
We can also use these cookies to learn more about which features are the most popular with our users and where we may need to make improvements.
Advertising
We and our trusted advertising partners use these cookies to display advertisements, to make advertisements more relevant to visitors to our websites, and to track the efficiency of any advertising campaigns on other websites.
We use the following strictly necessary cookies:
Name
Description
Retention
Cloudflare (Vouched.id)
_cfuvid
Distinguishes trusted users from bots and supports Cloudflare security features.
Session (typically < 24 hours)
__cf_bm
Cloudflare bot-management cookie used to protect against malicious traffic.
~30 minutes
_cfruid
Supports rate limiting and load balancing across Cloudflare services.
Session
edgesessions_enabled
Ensures proper routing and session handling via Cloudflare's CDN.
Session
HubSpot (Core Platform & Security) (Vouched.id)
hubspotapi
Manages API session communication between the browser and HubSpot.
Additional CSRF protection for HubSpot applications.
Session
thirdparty
Supports delivery of HubSpot-hosted static assets across domains.
Session
Google reCAPTCHA (Vouched.id)
_GRECAPTCHA
Protects forms from spam and abuse via Google reCAPTCHA.
~6 months
G2 Review Widget (only on pages where embedded)
__cf_bm (g2.com scoped)
Bot protection required for G2 embedded content to function.
~30 minutes
Google Tag Manager (kya.vouched.id)
Manages and deploys tracking scripts on the website.
—
CookieYes (kya.vouched.id)
Cookie consent management platform. Stores users' cookie consent preferences so that their choices are respected on subsequent visits.
—
We use the following analytics cookies:
Name
Description
Retention
HubSpot Analytics (Vouched.id)
_hubspotutk
Tracks visitors for analytics and form submission attribution.
6 months
Google Analytics (Vouched.id)
ar_debug
Supports Google Analytics debugging and measurement.
Session
Hotjar (Vouched.id)
_hjSessionUser_*
Identifies a unique user for Hotjar behavioral analytics.
1 year
_hjSession_*
Maintains session data for Hotjar heatmaps and session recordings.
30 minutes
Amplitude (kya.vouched.id)
Product analytics platform used to understand how users interact with features and to improve the user experience.
—
Datadog RUM (kya.vouched.id)
User monitoring service used to track page load performance, errors, and user sessions for site reliability and performance optimization.
—
Vercel Speed Insights (kya.vouched.id)
Measures page performance metrics such as load times and responsiveness.
—
We use the following advertising cookies:
Name
Description
Retention
LinkedIn Ads (Vouched.id)
bcookie
Identifies browsers for LinkedIn advertising analytics.
2 years
bscookie
Tracks secure LinkedIn sessions.
2 years
li_sugr
Used for probabilistic identity matching for advertising.
90 days
UserMatchHistory
Supports LinkedIn ad retargeting.
30 days
AnalyticsSyncHistory
Tracks synchronization with LinkedIn analytics.
30 days
lidc
Facilitates LinkedIn data center routing.
24 hours
lang
Stores language preference.
Session
__cf_bm (linkedin.com scoped)
Bot management and security for LinkedIn services.
~30 minutes
Google Ads / DoubleClick (Vouched.id)
IDE
Used by Google DoubleClick to measure ad performance and targeting.
1 year
__mggpc__
Used for Google Ads conversion tracking.
90 days
ar_debug (doubleclick scoped)
Supports Google Ads debugging and tracking.
Session
Twitter / X Ads (Vouched.id)
personalization_id
Tracks advertising personalization preferences.
2 years
guest_id
Identifies visitors for advertising and analytics.
2 years
guest_id_ads
Supports advertising attribution.
2 years
guest_id_marketing
Supports marketing attribution.
2 years
muc_ads
Tracks engagement with Twitter short URLs and ads.
13 months
RB2B (Vouched.id)
_reb2bfxf
Persistent identifier used for visitor recognition and company-level firmographic matching.
Up to 2 years
_reb2bli
Supports visitor identification and company enrichment.
Up to 2 years
_reb2bsha
Encrypted identifier used for secure visitor matching.
Up to 2 years
_reb2btd
Tracks RB2B visit metadata and interaction timing.
Up to 1 year
_reb2buid
Unique browser identifier assigned for repeat visitor recognition.
Up to 2 years
_reb2butk
Token used to associate returning visits with prior activity.
Up to 2 years
Visitor Identification Technology.In addition to standard advertising cookies, we use visitor identification technology provided by third-party partners, including RB2B, to associate your browsing activity on our websites with personal information such as your email address or company affiliation. This technology enables us or our service providers to send marketing communications to you based on your visits to our websites. For more information about your choices related to this technology, see "Your Choices" below.
Your Choices
You have the right to choose whether or not to accept cookies. However, since cookies can be an important part of how our Services work, if you remove or reject cookies, this could affect the availability and functionality of our Services.
Below are some options to control or limit how cookies are used on our Services:
Manage your cookie choices by .
You can usually manage settings to remove or reject browser cookies manually within your browser's configuration settings. To manage these settings, please follow the instructions given by your browser.
To prevent your data from being used by Google Analytics, you can install Google's opt-out browser add-on.
To opt out of visitor identification technology and related marketing communications described in the "Advertising" section above, visit https://app.retention.com/optout. If you are located in the European Economic Area or the United Kingdom, you may also opt out of the collection of your personal data by visiting https://www.rb2b.com/rb2b-gdpr-opt-out.
Changes to This Policy
We may update or change the cookies (or similar technologies) we use from time to time. The most up-to-date version of this Policy will be posted on our website at https://www.vouched.id/company/legal, and if we make any changes, we will update the effective date at the top of the Policy. We recommend that you check back periodically for any changes.
Contacting Us
If you have any questions about our use of cookies or this Policy, you can contact us at privacy@vouched.id.